Electronic marketing (eMarketing) refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. Maintaining a company website is a vital eMarketing tool for a business. Use the site to build your brand, launch new products and utilize other eMarketing tools. A company website gives an organization a way to connect with customers, which allows you to market to them directly. It also offers a way for the organization to maintain a relationship with the customer.

Specific digital media marketing tools include search engine optimization, mobile marketing, interactive online advertisements and opt-in email. A key component of digital marketing tools is Web analytics, which provide information on an Internet user’s online activities, IP address and search keywords. To engage in digital media marketing, companies can hire digital media marketing agencies like us.

Social media marketing is a subset of digital media marketing. However, the goal of social media marketing tools is to develop an interactive, online relationship with the customer rather than to mine covertly for customer data. Specific examples of social media marketing tools include blogging, tweeting, posting, sharing, networking, pinning, bookmarking, media sharing and commenting on social media websites such as Twitter, Facebook, LinkedIn, Pinterest, Reddit and YouTube.

Advantage of eMarketing:

1. Online marketing is a form of marketing that uses different forms of internet marketing such as pay-per-click, search engine optimization campaigns, email marketing campaigns and banner advertising. Online marketing is different from traditional marketing because you have the potential to reach people globally.
2. Lower Operation Cost:You can advertise more cheaply than you can with more traditional methods of advertising, such as television, full page ads in the newspaper and directories.
3. Tracking Results:Another advantage of online marketing is that you can track the results of your advertising and that will be illustrated in detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns.
4. Demographic Targeting: Online marketing also offers demographic platforms that help you to target and measure the response from different demographic regions. It allows you to target specific people or specific consumers that are likely to buy your product.
5. Global Marketing: In a matter of months with aggressive SEO research you can secure millions of viewers and reach large targeted audiences. This can take your advertising message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe.